Saab Press: Saab Launches New Social Medium

Saab Automobile Launches New Social Medium: Inside Saab

  • New interactive blog Inside Saab to reach out to Saab community
  • Inside Saab to be run by Steven Wade

Trollhättan, Sweden - Saab Automobile today officially launched a new social media initiative called Inside Saab. Taking corporate blogging and the company’s use of social media to the next level, Inside Saab is an interactive weblog where Saab enthusiasts will be kept up-to-date about what is going on at Saab Automobile.

Inside Saab will provide the latest news, background, technical developments, stories on Saab events and activities, insights and much, much more. Readers will also be encouraged to provide their own content and share the blog’s content with others.

The new outlet will be run by Steven Wade, who recently joined Saab Automobile’s social media team after years of writing about Saab on his weblogs Trollhättan Saab and Saabs United. Wade will now apply the experience he gained in engaging with the Saab community to his activities at Inside Saab.

“With Inside Saab, I want to bring people closer to the brand,” says Wade. “The opportunity to write for Saab is an enthusiast’s dream and I look forward to sharing the Saab experience with readers around the world.”

Follow Steven Wade and Inside Saab at: http://inside.saab.com/