Official Saab Press Releases
Saab Press: Swedish Automobile Issues Subscription Notice

Swedish Automobile Issues Subscription Notice Under GEM Facility

Trollhättan, Sweden - Swedish Automobile N.V. (Swan) announces today that it issued a subscription notice for 5 million shares under the current EUR 150 million equity facility between Swan and GEM Global Yield Fund Limited. The exact number of shares to be issued and the price thereof will depend on a 10 day pricing period, which commences today.

Saab Automobile AB (Saab Automobile) expects to be able to pay the wages of its white-collar workers still this week. Swan and Saab Automobile continue their discussions with parties to obtain further short-term funding to be able to restart and sustain production.

 
Saab Press: Saab PhoeniX Scoops Top Design Award

Saab PhoeniX Scoops Top Design Award In The 2011 Auto Express New Car Awards

Trollhättan, Sweden - The Saab PhoeniX has scooped the sought-after Design Award in the Auto Express 2011 New Car Awards, with an overwhelming 30 per cent of the magazine’s online readers’ voting the Saab PhoeniX as their number one ‘headturning’ car of the year.

Sleek, innovative and exceptionally efficient, the Saab PhoeniX concept car showcases design features and technologies which will shape the next generation of cars from Saab.

Speaking at the Auto Express awards ceremony held at Woburn Safari Park last night, Acting Editor, Graham Hope, said: “The Saab PhoeniX scooped the Design Award after topping our online poll. It was up against 39 rival concept and production cars, but won by a big margin, securing 30 per cent of the vote.”

Commenting on winning the award, Saab GB Managing Director, Charles Toosey, said: “We are delighted that the PhoeniX has been awarded this prestigious accolade. The PhoeniX symbolises a renaissance of the innovative spirit and passion that drove Saab to build its first car, the iconic Ursaab, and we look forward to launching the next generation of Saab models in 2012.”

 
Saab Press: Swedish Automobile Signs MoU

Swedish Automobile Signs MoU With Pang Da And Youngman For The Sale Of Saab Automobile And Saab GB

Trollhättan, Sweden: Swedish Automobile N.V. (Swan) announces that it entered into a memorandum of understanding with Pang Da and Youngman for the sale and purchase of 100% of the shares of Saab Automobile AB (Saab Automobile) and Saab Great Britain Ltd. (Saab GB) for a consideration of EUR 100 million.

Final agreement between the parties is subject to a definitive share purchase agreement between Swan, Pang Da and Youngman, which will contain certain conditions including the approval of the relevant authorities, Swan’s shareholders and certain other parties. The consideration of EUR 100 million will be paid in installments. An important consideration for Swan to enter into the transaction is the commitment of Pang Da and Youngman to provide long term funding to Saab Automobile.

The administrator in Saab Automobile’s voluntary reorganization, Mr. Guy Lofalk, has withdrawn his application to exit reorganization. The MOU is valid until November 15 of this year, provided Saab Automobile stays in reorganization.

 
Saab Press: Update on Saab Automobile

Zeewolde, The Netherlands, 26 July 2011 – Swedish Automobile N.V. (Swan) announces that Saab Automobile AB (Saab Automobile) has delayed payment of the wages to its white-collar employees as some of the funds that were committed by investors were not paid in time to effect such salary payments.  Saab Automobile is taking all necessary actions to collect these funds and continues discussions with various parties to obtain additional short-term funding so that the payments can be made.

Swan will update the market of any new developments.

 
Saab Press: Update 2 on Status Saab Subsidiary

Zeewolde, The Netherlands, 22 July 2011 - Swedish Automobile N.V. confirms that Saab Automobile Tools AB reached agreement on payment terms with the supplier that filed for bankruptcy, thereby resolving the issue.

 
Saab Press: Saab Automobile Update on Production

Zeewolde, The Netherlands - Swedish Automobile N.V. (Swan)  announces that Saab Automobile AB (Saab Automobile) continues discussions with its supplier base on material supply and delivery terms in order to be able to resume production at its Trollhättan plant. Swan and Saab Automobile continue their discussions with parties to obtain further short-term funding to be able to restart and sustain production. As delivery of all parts needed to secure a production start is not yet agreed production will not resume on August 9 as intended and will be postponed until a full commitment on delivery plans can be secured.

Gunnar Brunius, Vice President of Production and Purchasing said: "I am positive about the progress we made on the payment terms with our suppliers and it is good to see that we all want to make it work. What we need now is a full commitment on supply of parts into our factory to be able to restart production and secure a stable manufacturing operation. We are now working hard with our suppliers to nail down these plans, commit to a delivery schedule and start building the close to 11,000 cars that we currently have in our order books. The industry-wide summer break at our suppliers caused certain key suppliers not to be able to supply us in time. Saab Automobile hopes to restart production earliest in week 35 provided that it is able to commit to a delivery schedule with its suppliers."

 
Saab Press: Saab Launches New Social Medium

Saab Automobile Launches New Social Medium: Inside Saab

  • New interactive blog Inside Saab to reach out to Saab community
  • Inside Saab to be run by Steven Wade

Trollhättan, Sweden - Saab Automobile today officially launched a new social media initiative called Inside Saab. Taking corporate blogging and the company’s use of social media to the next level, Inside Saab is an interactive weblog where Saab enthusiasts will be kept up-to-date about what is going on at Saab Automobile.

Inside Saab will provide the latest news, background, technical developments, stories on Saab events and activities, insights and much, much more. Readers will also be encouraged to provide their own content and share the blog’s content with others.

The new outlet will be run by Steven Wade, who recently joined Saab Automobile’s social media team after years of writing about Saab on his weblogs Trollhättan Saab and Saabs United. Wade will now apply the experience he gained in engaging with the Saab community to his activities at Inside Saab.

“With Inside Saab, I want to bring people closer to the brand,” says Wade. “The opportunity to write for Saab is an enthusiast’s dream and I look forward to sharing the Saab experience with readers around the world.”

Follow Steven Wade and Inside Saab at: http://inside.saab.com/

 
Saab Press: "The Story of Saab" Goes Social on Facebook
  • Program enables Saab fans to create and star in their own web banners
  • Select consumer-generated web banners to be used for national campaign

ROYAL OAK, MI – Saab Cars North America has debuted a social media effort within Facebook designed to tap into the passion and enthusiasm that Saab fans and owners, present and past, feel for the brand.

Through Saab’s Facebook page, fans can write and star in their own Saab web banners using a template that mirrors the look and feel of “The Story of Saab” online and print creative, post to their Facebook wall and share with friends. Saab will choose a selection of the consumer-generated banners to run on an array of websites that could include AOL, MSN, the websites of The New York Times and Wired, among others, in late March.

The first of its kind social media program is an extension of “The Story of Saab,” a multi-media, multi-faceted national advertising campaign, which debuted in the U.S. in late January. 

“Saab has an incredibly loyal owner and fan base. Over the past year we have heard from fans all over the world and they are so passionate about the cars they love. Who better to tell the Story of Saab than the people who make it what it is,” said Nicole Jankowski, Saab Cars North America’s Marketing Communications Manager.

Purchased by entrepreneur Victor Muller, CEO Spyker Cars N.V. in 2010, Saab is working to regain its place as an independent and viable automaker in the minds of potential consumers in the U.S.

“Saab fans are a very devoted and passionate group,” said Jennifer Swantek, Vice President, Account Director, McCann Worldgroup Team Saab.  “As we were working to relaunch the brand, we knew it would be important to find ways to leverage Saab’s loyal fan base. People want to share their passion for the Saab brand.  They just needed an outlet. Now, through Facebook, we can give our enthusiasts that voice.”

 “The Story of Saab” was created by McCann Worldgroup Detroit’s Team Saab for the U.S. market.  Team Saab also has the responsibility of creating the global launch campaign for the company’s next product, the 9-4X. Team Saab also partnered with iWerk, a Royal Oak, Michigan based software development company, to create the Facebook technology.

 
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