Reprinted from Nines Magazine
As we enter the new era of Saab, your club board members continue to prepare for the next Saab Owners Convention which will be held 22-27 July in Aurora, Ohio. The convention site is The Bertram Inn and Conference Center. You can make reservations there by calling (330) 995-0200 and requesting the special rate for the Saab Club of North America Owners’ Convention.
The new SOC website has details of the event and registration. This year’s planning has been a little more difficult than usual given that the level of sponsorships is still unknown at the time I am writing this. Nevertheless, we have attempted to keep prices as low as possible to maximize the ability of members to attend with their families. Having the convention in July was done to allow more families to participate while the kids are out of school.
We are hoping that member’s who have made requests for track events will be signing up for the Thursday track day. Stephen Goldberger provided the following info for participants: "We will be generally following the 'FunDays' rules. Specific differences involve convertibles, where the 'pop-up' roll bars of the '04 and later CVs will allow them to run. Earlier CVs will require a roll cage. There will be a tech inspection where wheel lug torque and general vehicle condition will be assessed (battery hold down in place, fluids at proper levels and not overtly disgusting, tires not cracking, bulged, or cords showing, adequate tread depth if track is wet, no loose items in passenger compartment). Participants will be divided into groups based on vehicle performance and driver experience."
John Moss has graciously agreed to do a seminar and of course host the charity auction.
Our speakers for Friday evening are; Willy Hopkins and Curvin O'Reilly. You can read about Willy and his affiliation with Bob Sinclair and Saab by clicking here. Willy provided Stephen the following on their presentation. "I would suggest a Key note address along the lines of The Once and Future Saab. The focus would be on Saab advertising and marketing from about 1980 to the present. A secondary focus would be on Bob Sinclair, what he did, what worked, and why. The conclusion would be that there is very little difference between the market Saab faced in 1980 and the one it faces today. Saab's virtues have come back into fashion, and with a little care and feeding, there is no reason why the Saab brand cannot get back to where Mr. Sinclair left it. I would then like to turn the microphone over to Curvin O'Reilly, who wrote the original line 'The most intelligent cars ever built,' to talk a bit about advertising as grenade throwing, and how Saab might again use a small budget to get big results."
We are looking forward to seeing as many of you at the SOC as possible. Continue to check the websites for updates as we get closer to SOC Week!