Spyker Will Sell Cars in Saab Showrooms
Friday, 04 June 2010 23:05

The Saab/Spyker relationship not only saved Saab, but will also now provide a Halo car of sorts for our favorite marque (at least until the rumored Aero-X based sports car reaches production in a few years). Do you think having a C8 Aileron (pictured, left) on display in your local Saab showroom will get new people in the door to check out the latest Saab offerings? OK, so not every Saab dealership will also be a Spyker dealership, but there will most likely be one within a short drive of just about any market. According to Automotive News, "Spyker intends to boost its dealer network to 60 from 35 in 2010, and to about 90 by the end of next year." Spyker Cars CEO, Victor Muller, noted in the article that "We are signing up Spyker dealerships left, right and center."

And this, from the same article, can only mean more positive results from the partnership: "The Dutch supercar maker has also started benefiting from lower prices for “generic” parts such as windscreen wiper motors that Saab gets through its higher volumes, Muller said, adding that Spyker plans to tap Saab's engineering resources. “Spyker will be profitable in its own right, very much helped by its sister Saab,” Muller said. “It's wonderful that the company that saved Saab is also benefiting from having done that in its own business.”

Griffin Going, and "Mind" Pushes "Jets"
Friday, 04 June 2010 00:00

According to, Saab Cars North America is ditching the Griffin logo for all printed material and will only use the iconic image on the hood and center wheel caps of its cars. The SAAB "wordmark" will be replacing it in print media, and sharp eyes might have noted that it already appears on the steering wheel of the new 9-5. Also disappearing is the "Born from Jets" tagline, which will be replaced with the globally-used, "Move Your Mind," in an effort to unify the brand's message worldwide. One interesting snippet from the article:

Lowe New York created the marketing campaign, but sources tell Ward’s executives within the new Saab, reorganized and sold by GM three months ago to Dutch niche-vehicle maker Spyker Cars N.V., considered it too dark.
Spyker in Talks to Build Saab 92-Inspired Auto
Friday, 28 May 2010 00:00

According to Bloomberg News, Spyker Cars NV is in talks with other automakers to share technology and a base platform for a new car to be based on the 92 design. The new car would fit in under the 9-3 in the Saab heirarchy, and would be "tear-drop shaped," according to Victor Muller, Spyker CEO. "Discussions are already ongoing," Muller said in a telephone interview on his way from Gothenburg, Sweden, to Saab’s plant in Trollhaettan. "That will be on my plate for the next 100 days."

How Spyker Will Save Saab
Wednesday, 26 May 2010 22:27

If you're in the Detroit area, you might have caught Spyker CEO and Saab President, Victor Muller on Detroit Public TV's Autoline recently. If you missed it, you can watch it online here. It's a must-see. Here's the synopsis from the website: On this week's show John McElroy welcomes the new owner of SAAB Victor Muller to Autoline Detroit where he'll discuss not only his suspense-filled acquisition of the car company, but more importantly, how he intends to do what GM couldn't do with the brand and that is sell cars and make money. Joining John on the panel are Todd Lassa from Motor Trend and David Welch from Bloomberg Businessweek.

Saab Plans a New Start in the Canadian Marketplace
Tuesday, 11 May 2010 00:00

2011 Model Year Vehicles to Be Sold in Canada

  • International Fleet Sales to provide distribution services
  • Potential of 20 dealers to support network
  • All-new 2011 model year vehicles to land in dealership showrooms in the fall
  • On-going discussions with GMAC to offer lease option
  • All warranty work transfers to Saab Cars North America

TORONTO – Saab Cars North America (SCNA) announced today the company’s intent to re-establish distribution of Saab vehicles into the Canadian marketplace beginning with 2011 model year vehicles. In conjunction with International Fleet Sales, SCNA will manage importation and sales distribution of the premium vehicles throughout Canada. Approximately 20 dealers are interested in the opportunity to continuing selling the luxury brand.

SCNA Reaches Agreement with Saab Club of Canada
Saturday, 01 May 2010 20:45

The Saab Club of North America is pleased to announce that it has come to an agreement with the Saab Club of Canada whereby all SCC members are now recognized by the SCNA as official members, and SCNA members are recognized by the SCC as official members.

What this effectively means is that if you're a member of either Club, you can take part in each Club's activities, no matter if they are in Canada or the United States.

So to all our fellow SCC (and now, SCNA) members up in the Great White North, if you are planning on attending this year's Saab Owner's Convention and have a valid SCC membership, you do NOT have to purchase a SCNA membership to attend the convention and participate in all its related activities and competitions. And for all SCNA members, you are now also recognized as Saab Club of Canada members for events as well!


Pricing Announced on All-New Flagship 9-5
Tuesday, 20 April 2010 00:00

Saab Cars North America Announces Pricing on All-New Premium Flagship Vehicle: The 9-5 Aero Sedan Launch Package

  • All-new 9-5 vehicle pricing on model year 2010 and 2011 variants
  • Premium 9-5 Sedan available in July

DETROIT – Saab Cars North America today announced pricing for its all-new 2010 model year 9-5 Aero Sedan launch package. The flagship vehicle will arrive in U.S. dealer showrooms in July.

Saab will lead the new 9-5 launch with its top-of-the line Aero Sedan model, priced at $49,990 MSRP. The Aero, featuring a 300 hp 2.8-litre V6 turbo engine, delivers uncompromised driving performance and is packed with advanced chassis, comfort and safety technologies.

Shortly following the 9-5 Aero introduction, a 2.0-litre turbo variant will be added to the 9-5 line-up. Pricing for these 2011 model year vehicles will start at under $40,000 MSRP.

Saab to Continue to Offer OnStar
Saturday, 17 April 2010 21:37

Saab/OnstarDetroit – Saab Cars North America has reached an agreement with OnStar to continue to offer OnStar subscription service to Saab customers under the automaker’s new owner, Spyker Cars NV.  The agreement begins with model year 2010 vehicles and applies to Saab vehicles sold in the United States.

As a standard feature on the Saab 9-3 Aero and the all-new Saab 9-5 models, OnStar continues its tradition of “always being there” with highly trained and knowledgeable OnStar advisors to assist Saab customers when they need it most. The OnStar service is complimentary for one year for Saab customers.

“OnStar is a critical technology that our customers demand and expect,” said Mike Colleran, President and Chief Operating Officer Saab Cars North America. “With this agreement, we look forward to continuing to deliver exceptional service and support for Saab customers.”

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