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Introducing the All New Saab 9-5
Saturday, 05 June 2010 00:30

Saab just posted the first promotional spot for the new 9-5 on its official YouTube channel. Check it out:

 2010 Saab 9-5 :: Introducing the All-New Saab 9-5

 
Spyker Will Sell Cars in Saab Showrooms
Friday, 04 June 2010 23:05

The Saab/Spyker relationship not only saved Saab, but will also now provide a Halo car of sorts for our favorite marque (at least until the rumored Aero-X based sports car reaches production in a few years). Do you think having a C8 Aileron (pictured, left) on display in your local Saab showroom will get new people in the door to check out the latest Saab offerings? OK, so not every Saab dealership will also be a Spyker dealership, but there will most likely be one within a short drive of just about any market. According to Automotive News, "Spyker intends to boost its dealer network to 60 from 35 in 2010, and to about 90 by the end of next year." Spyker Cars CEO, Victor Muller, noted in the article that "We are signing up Spyker dealerships left, right and center."

And this, from the same article, can only mean more positive results from the partnership: "The Dutch supercar maker has also started benefiting from lower prices for “generic” parts such as windscreen wiper motors that Saab gets through its higher volumes, Muller said, adding that Spyker plans to tap Saab's engineering resources. “Spyker will be profitable in its own right, very much helped by its sister Saab,” Muller said. “It's wonderful that the company that saved Saab is also benefiting from having done that in its own business.”

 
Griffin Going, and "Mind" Pushes "Jets"
Friday, 04 June 2010 00:00

According to WardsAuto.com, Saab Cars North America is ditching the Griffin logo for all printed material and will only use the iconic image on the hood and center wheel caps of its cars. The SAAB "wordmark" will be replacing it in print media, and sharp eyes might have noted that it already appears on the steering wheel of the new 9-5. Also disappearing is the "Born from Jets" tagline, which will be replaced with the globally-used, "Move Your Mind," in an effort to unify the brand's message worldwide. One interesting snippet from the article:

Lowe New York created the marketing campaign, but sources tell Ward’s executives within the new Saab, reorganized and sold by GM three months ago to Dutch niche-vehicle maker Spyker Cars N.V., considered it too dark.
 
Spyker in Talks to Build Saab 92-Inspired Auto
Friday, 28 May 2010 00:00

According to Bloomberg News, Spyker Cars NV is in talks with other automakers to share technology and a base platform for a new car to be based on the 92 design. The new car would fit in under the 9-3 in the Saab heirarchy, and would be "tear-drop shaped," according to Victor Muller, Spyker CEO. "Discussions are already ongoing," Muller said in a telephone interview on his way from Gothenburg, Sweden, to Saab’s plant in Trollhaettan. "That will be on my plate for the next 100 days."

 
How Spyker Will Save Saab
Wednesday, 26 May 2010 22:27

If you're in the Detroit area, you might have caught Spyker CEO and Saab President, Victor Muller on Detroit Public TV's Autoline recently. If you missed it, you can watch it online here. It's a must-see. Here's the synopsis from the website: On this week's show John McElroy welcomes the new owner of SAAB Victor Muller to Autoline Detroit where he'll discuss not only his suspense-filled acquisition of the car company, but more importantly, how he intends to do what GM couldn't do with the brand and that is sell cars and make money. Joining John on the panel are Todd Lassa from Motor Trend and David Welch from Bloomberg Businessweek.

 
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