Home News Griffin Going, and "Mind" Pushes "Jets"
Griffin Going, and "Mind" Pushes "Jets"
Friday, 04 June 2010 00:00

According to WardsAuto.com, Saab Cars North America is ditching the Griffin logo for all printed material and will only use the iconic image on the hood and center wheel caps of its cars. The SAAB "wordmark" will be replacing it in print media, and sharp eyes might have noted that it already appears on the steering wheel of the new 9-5. Also disappearing is the "Born from Jets" tagline, which will be replaced with the globally-used, "Move Your Mind," in an effort to unify the brand's message worldwide. One interesting snippet from the article:

Lowe New York created the marketing campaign, but sources tell Ward’s executives within the new Saab, reorganized and sold by GM three months ago to Dutch niche-vehicle maker Spyker Cars N.V., considered it too dark.